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Wi-Fi Found Better for Loyalty Programs

Despite the buzz around beacons, Wi-Fi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research. Wi-Fi, once the dominant in-store location technology, has seen its role come under attack from newer, less-expensive solutions such as beacons. However, Wi-Fi’s broader reach along with recent advancements that make it more cost efficient and accurate, underscore its ongoing relevance.

Read the whole story at Mobile Commerce Daily »

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