Around the Net
Wi-Fi Found Better for Loyalty Programs
- Mobile Commerce Daily, Tuesday, November 3, 2015 10:05 AM
Despite the buzz around beacons, Wi-Fi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research. Wi-Fi, once the dominant in-store location technology, has seen its role come under attack from newer, less-expensive solutions such as beacons. However, Wi-Fi’s broader reach along with recent advancements that make it more cost efficient and accurate, underscore its ongoing relevance.
