Around the Net
Virtual Reality Moving Beyond Gaming
- Luxury Daily, Tuesday, November 3, 2015 10:05 AM
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology’s potential beyond gaming. Virtual reality was originally thought to be a huge innovation within the video game industry, but brands have unlocked its potential for marketing through various video and interactive experiences.
