Around the Net
Starbucks Launches Holiday Cup In Red, Tweets Ensue
- Digiday, Tuesday, November 3, 2015 8 AM
Starbucks has rolled out its red cups for the holiday season. People with nothing better to do apparently have to go to social to tweet about it. There have been more than 40,000 tweets within the past day using the official hashtag #RedCups, according to Brandwatch, with the sentiment being 92% positive. In addition to purchasing a promoted hashtag, Starbucks sprung for a sponsored Twitter Moment titled “Red Cups Return” showing off the cups and a custom emoji for the hashtag.
