• by Richard Whitman , Columnist, November 3, 2015

It's not a secret that many creatives in Adland would rather head to Hollywood and become the next big screenwriter or director. Few ever realize this dream. But some, whose dreams are couched in reality, do indeed wake up one morning and head to work in the heart of Hollywood. 

72andSunny Creative Director Jan Livingston is one such dreamer with one foot firmly planted in reality. Livingston, most recently creative director at the LA agency, has joined branded content agency Rec Room as co-founder and partner. Rec Room is part of movie promotion agency Big Picture Entertainment. 

And while Livingston won't be making movies, she will be helping promote them along with fellow Rec Room exec film producer Jack Giarraputo who worked at Happy Madison. 

Of joining Rec Room, Livingston said: “By bringing together talent from both the entertainment world and the brand marketing world we can solve one of the sticking points in creating branded content right now -- agencies struggling to navigate the entertainment world, and the entertainment industry snubbing its nose at the ad world. The consumer doesn’t see any delineation between both worlds, and neither do we. They just want great entertainment.” 

Work from the agency has included an April Fool's Day promotion for Deadpool with Mario Lopez and Ryan Reynolds. 

Of Livingston joining Rec Room, Co-Founder Jonathan Helfgot said,  “This is an exciting step in our growth as an agency to welcome the creative talent Jan brings to our partnership. Her passion and ingenuity are unparalleled and we look forward to having her as an integral part of the Rec Room team.”