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Spotify Launches Programmatic

  • The Drum, Wednesday, November 4, 2015 6:45 AM

Spotify has opened up its inventory to programmatic media buyers with a private marketplace (PMP) offering after experimenting with the offering since February this year, as the music-streaming service aims to further monetise its 75 million-strong user base. The music-streaming service, which has been doubling down on its advertising revenue in the last 12 months, and as of a few weeks ago it began offering its PMP services to advertisers, according to Jana Jakovljevic, Spotify, head of programmatic solutions.

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