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Peugeot Global Deal With ATP Tennis Brings Djokovic
- NYSportsJournalism.com, Wednesday, November 4, 2015 8 AM
In a move that will give it an additional global footprint as well as another key sports marketing in-road, French automaker Peugeot has signed a deal to become a platinum partner for the ATP World Tour as well as the official car at more than 20 ATP World Tour tennis tournaments. Peugeot said it would use its primary tennis spokespersons, led by world No. 1 ranked Novak Djokovic and No. 8 ranked David Ferrer, in marketing efforts to support the alliance.
