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PepsiCo To Resurrect Pepsi-Cola Precursor Under '1893' Name
- Advertising Age, Friday, November 6, 2015 8:02 AM
Caleb Bradham's back. The North Carolina druggist invented a drink that became Pepsi-Cola. Now PepsiCo is launching a new soda brand called 1893, a reference to the birth year of “Brad's Drink,” as his beverage was called. The company in August filed a trademark application for the phrase “1893 From the makers of Pepsi-Cola.” Last year the company launched a new brand called Caleb's Kola that is made from cane sugar, kola nuts from Africa, spices and a hint of citrus.
