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72% of Consumers Will Reveal Personal Info In Exchange for Coupons This Holiday

  • DM News, Friday, November 6, 2015 7:17 AM

Fifty-one percent of U.S. consumers will share personally identifiable information with retailers in order to get personalized offers, according to Accenture's"Annual Holiday Shopping Survey.” The report also revealed that 72 percent of consumers would give up the data in exchange for discounts and coupons. These metrics have increased from last year when only one third of shoppers said they would share personal data.

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