• by Steve McClellan  @mp_mcclellan, November 6, 2015

Jabra, the Danish audio products marketer has appointed gyro to be its lead global creative and strategic agency. 

The appointment follows a competitive pitch that was led by CreativeBrief. 

Gyro London will lead the global advertising account supported by gyro Singapore, Munich, Paris and Cincinnati, the agency said.

The agency will initially be tasked with aligning the client business behind a “global strategic and creative brand platform to amplify the brand, drive global consistency and create a more engaging brand story,” per the agency. 

Rolf Berntsson, Senior Director Marketing Creation at Jabra said the firm was impressed  with gyro’s global network and “their truly collaborative approach to working together. That, alongside their creative and strategic acumen will help us drive our brand forward and help showcase how sound has the power to allow people to do more in every aspect of their lives.” 

Gyro London has also recently added big data company Teradata, Columbia Threadneedle Investments, Watco UK flooring products and bio-based products company Corbion to its client roster. 

Jabra, part of Denmark-based GN Store Nord, makes headphones, speakers, and related products.