• by Amy Corr  @MediaPostOTL, November 6, 2015

Without a review, Under Armour tapped Droga5 as it s first agency of record. This expands on an already existing partnership between the agency and the sports apparel, footwear and equipment brand. Droga5 was first awarded work for the Women's category in September 2013, resulting in the "I Will What I Want" campaign featuring Misty Copeland and Gisele Bundchen. The agency now adds work for the Training, Basketball, Running, Global Football and Connected Fitness categories. Over the summer, Droga5 launched its first campaign for the Training category, "Rule Yourself," featuring Misty Copeland, Jordan Spieth, Stephen Curry and Tom Brady, along with first work for Global Football, "Slay Your Next Giant." "David Droga is a true visionary and is fearless in his pursuit of culturally impactful creative," said Kevin Plank, founder and CEO of Under Armour. "He and his team at Droga5 have been true partners in helping us elevate and express our own brand story, as we look to inspire athletes all over the world. Together, we have created iconic work and look forward to many more chapters to come." Under Armour spent $13.9 million on measured media in 2014 and $13.4 million the first six months of 2015, according to Kantar Media.