• by Amy Corr  @MediaPostOTL, November 9, 2015

HMSDesign was tapped by HP Hood to develop a brand identity and package design for a new milk beverage, MilkWise. The beverage contains less sugar, calories and more calcium than traditional milk. HMSDesign partnered with Protagonist for the naming and positioning of MilkWise. HMSDesign conducted and led the design exploration process, including brand image, logo design, as well as creating the final package design. "We were pleased with HMSDesign's ability to quickly and successfully deliver a creative approach and treatment for MilkWise," said Lynne Bohan, vice president of public relations and government affairs, Hood. "We were equally impressed with their ability to use design elements to help clearly communicate the product's attributes. The design creates a strong shelf presence for the brand in an already cluttered dairy case." Based in Fairfield, CT, HMSDesign clients include Arctic Ease, Bolthouse Farms, The Connecticut Audubon Society, Dos Equis, Prestone and Sun Products.