• by Joe Mandese  @mp_joemandese, November 9, 2015

Publicis’ Optimedia unit has been named agency of record for media strategy, planning and buying by golf equipment marketer Bridgestone Golf.

Optimedia’s win is a consolidation of sorts. The agency has handled Bridgestone Americas Tire Operations for more than five years, and has also handled the Bridgestone and Firestone Brands.

The account will be managed out of Optimedia's Dallas office, with broadcast and digital buying in New York.