• by Amy Corr  @MediaPostOTL, November 10, 2015

Assembly, MDC's full-service media agency, was awarded the Travelocity account, without a review. The agency presently handles media buying for sister companies Hotels.com and Expedia.com. The agency also handles media planning for Expedia.com. Assembly will handle media planning and buying for Travelocity, and work with Campbell Ewald, Travelocity's recently appointed creative agency. Zenith previously handled media chores. "We have been impressed with Assembly and their ability to quickly understand our business challenges and our need to use media to drive transactions," said Bruce Horner, director of media and alliances at Travelocity. "We have made the decision to work with Assembly to ensure that our brand and the Travelocity Roaming Gnome remain visible, relevant and differentiated in an increasingly competitive landscape." Added Martin Cass, CEO of Assembly: "We are thrilled to be working with yet another brand in the Expedia Inc. portfolio. The agency has a proven track record of excellence as the company’s strategic business partner that spans a decade." Travelocity spent $28.8 million on measured media in 2014 and $16.5 million the first half of 2015, according to Kantar Media. Additional Assembly clients include Arby's, Autotrader.com, The UPS Store, AMC, Timberland, Truth, 1-800 Contacts, FOX Sports, Vans and New York Life.