To further emphasize its "We Don't Make Sausage. We Make
Family. And Sausage" motto,
Johnsonville teamed up with
Uber and Nonnas, aka Italian grandmas, to deliver
homemade sausage
meals to families in Chicago. The adorable Nonnas, branded "
Sausage Nonnas," traveled in miniature homes hauled
by Uber. These houses had a living room, kitchen, working phone and framed family pictures on the wall. And clean-up's a breeze! When pasta spills on the floor, Nonna simply grabs a broom, opens the
door and sweeps it out. Nonna Gina might be my favorite grandma because she makes homemade meatballs and always has wine at the ready.
See it here. Nonna Lidia believes Johnsonville sausage is almost as good as sausage in Italy. Almost. And she likes a
clean house, even when it's only a replica of her own.
Watch it here. Nonna Antonia makes a delicious meal, goes with
the flow and is too adorable for words.
See her here. The Nonnas cooked more than 100 meals of sausage rigatoni,
sausage lasagna and Italian sausage and meatballs.
Droga5 created the campaign
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