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Retailer Teams with Shopkick, Adds Beacons to 150 Stores

Women’s retailer Vanity is joining forces with mobile shopping companion shopkick to offer customers rewards for visiting the dressing room, a tactic which other brands may leverage to ramp up in-store sales. The fashion retailer is now offering shopkick users “kicks,” or rewards, for visiting a bricks-and-mortar location or making a purchase. In the near future, Vanity will also allow customers to receive additional kicks for trying on items in a dressing room, thanks to a beacon technology deployment at 150 of its stores in the United States.

Read the whole story at Mobile Commerce Daily »

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