• by Amy Corr  @MediaPostOTL, November 11, 2015

Swift, a POSSIBLE agency, was named digital agency of record for SweeTARTS. The agency will develop strategy, campaigns and event activations. SweeTARTS is the fifth Nestle brand to join Swift's roster of clients. Swift handles creative for Nestle's Hot Pockets, Stouffer's, Buitoni and Outshine brands. New work will launch in 2016. "SweeTARTS needs a partner to lead comprehensive digital strategy, and Swift has the people, the framework, and the experience to excel in that role," said Daniela Simpson, marketing manager at SweeTARTS. Added Liz Vakentine, CEO of Swift: "SweeTARTS is a fun, iconic, growing brand with a lot of momentum and an upcoming relaunch. We have great relationships with Nestle and enjoy collaborating to solve brand challenges and push the work." SweeTARTS spent $2.5 million on measured media the first six months of 2015, according to Kantar Media.