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Albert Bartlett Launches New Range With GBP3m Campaign

  • The Drum, Thursday, November 12, 2015 7:05 AM

Albert Bartlett is introducing a new range of frozen potato products with a GBP3m marketing push that includes two TV adverts set in a supermarket. The films feature the same characters as previous ads, Penny and Anne, and concentrate on the brand's reputation. ‘Girl Talk’ sees Anne attempting to flirt with a trolley boy and ‘Checkout the Roasts’ involves Penny and Anne discussing the convenience of frozen food. 

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