Around the Net
McDonald's 280 Channels In France
- Burger Business, Thursday, November 12, 2015 8 AM
McDonald’s France’s creation of a multi-channel Internet site, “280.tv” to promote the return of the ever-popular (in France) Le 280 Burger, which refers to the 280-gram size. The 280.tv program, via DDB, is “280 TV channels dedicated to the 280.” Visitors to the site can access a guide to all 280 channels–each with its own theme but with the same visual of a rotating 280 burger–or press up or down buttons to move sequentially through the channels. Each has a different musical theme.
