• by Amy Corr  @MediaPostOTL, November 12, 2015

Moroch Partners was named media agency of record for Six Flags Entertainment Corporation. BPN previously handled the account. The Dallas-based agency will handle both digital and traditional media work, including audio, video, mobile, social, broadcast and out-of-home elements. "We realize that in order for us to maintain our current growth strategy, we need to embrace new media vehicles and work with an agency who can provide smart, creative media solutions in a nimble environment," said James Geiser, corporate vice president of sales and marketing at Six Flags. "The volume of capabilities that Moroch has at its fingertips to leverage consumer insights, both at a national and a local level, far surpassed our expectations. We look forward to utilizing these tools for our new media landscape, as our consumers become more and more digitally focused." Added Matt Powell, executive media director at Moroch. "In order to reach today's tech savvy youth who live and breathe on digital platforms, we need to shift our traditional thinking to a more comprehensive digital approach. With this strategy, we're looking forward to elevating the company to new heights, both figuratively and literally." Six Flags spent $37.6 million on measured media in 2014 and $17.1 million the first six months of 2015, according to Kantar Media.