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Audit Bureau of Circulations To Publish Digital And Print Reach Together

  • The Drum, Friday, November 13, 2015 6:49 AM

The Audit Bureau of Circulations (ABC) is bringing together its reports on the state of the newspaper industry to collate digital and print figures together for the first time. Acknowledging the reach of both figures, and combating an increasingly negative print outlook for a majority of newspaper titles, the ABC has announced a new product called monthly Newsbrands. In December, the industry-owned independent measurement body will release its first report with the new metric.

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