Around the Net
As People Debate About Its Cups, Starbucks Enjoys It
- Seattle Times, Friday, November 13, 2015 8 AM
Is Starbucks laughing all the way to the bank because of red cup-gate? Maybe, but it is certainly a testament to the strength of Starbucks as a brand that people actually care about their cups, analysts say. Says David Lemley of Seattle’s Retail Voodoo, a brand-strategy and creative-marketing company, “I think Howard Schultz and his team are sitting back in their chairs and high-fiving each other, ’cause they’re the good guys and buzz is buzz.”
