Fossil's move to buy fitness tracking company Misfit for $260 million is likely to be the starting gun in a race to consolidate. There are too many fitness wearable players and the reality is that the technology is likely to be included into most watches. Timex's move to include step tracking in its Metropolitan watch highlights where things will go. Misfit's best move was to be a first mover as things consolidate. Fossil's acquisition gives Misfit more capital to grow. Fossil gets a cloud and app platform that would have taken years to build and largely be a me-too effort.