Ad Ops Insider offers an amazingly detailed roundup of ad tech providers' header bidding processes and procedures. The Insider looks at vendor sites like AppNexus, Criteo, PubMatic, Rubicon and more
to find examples of each kind of header bidding integration available on the market today. Each example offers a screenshot and the response code from the header bidder, as well as the matching
parameter in the call to the ad server. A must-scan.
Read the whole story at Ad Operations Online »
