Around the Net
Anti-Bot Tech Leads To Better Engagement, Says Study
- Marketing Land, Monday, November 16, 2015 2:20 PM
A white paper from video ad platform Videology and security firm White Ops, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” looked at nearly 300,000 video ad impressions delivered by the Videology platform with the White Ops bot-blocking technology turned on. Video ads with bot-blockers had 22% more engagement.
