The Internet of Things might finally start going mainstream when detergent brands, for example, begin building sensors into their containers that can auto-order a new bottle when the supply runs low. A group of CMOs, platform execs, pundits, and analysts discussed the issue at aroundtable organized by Adobe on Thursday in San Francisco. The twelve people around the table discussed the prospect of fifteen percent of all purchases being “passive” by 2020. That is, many of the products we use may “know” when they are running out, and will make a network call to replace themselves. The consumer wouldn’t have to do anything beyond setting things up and can make changes via an app.