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Google To Support Programmatic Native Advertising

AdExchanger's savvy spin on Google's move to enable publishers to expose native ad inventory in their mobile apps to buyers on the DoubleClick Ad Exchange. The move is projected to lure new brand budgets that typically buy IAB standard placements on exchanges, but whose "native programmatic" buys have been largely relegated to Facebook, Twitter and the small crop of ad tech vendors that have sprouted up in this space.

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