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Sainsbury's Mog The Cat Less Of A Social Hit Than #ManOnTheMoon

  • Campaign, Tuesday, November 17, 2015 6:45 AM

The supermarket’s three-and-a-half minute film, which launched on TV and online at 7.15am 15 November, was tweeted about 21,583 times within the first 24 hours, according to Blurrt. This was less than a quarter of the John Lewis ad, which was mentioned on Twitter 116,000 times, according to figures compiled by Sysomos, the social listening tool.

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