Warburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that
launched earlier this year.
The baking firm premiered the ad for its new ‘giant crumpets’ last Saturday during the X Factor, and it sees Kermit the Frog barging his way into
chairman Jonathan Warburton’s office with an idea to celebrate the launch of the product. The 120-second ad is part of a £25m integrated campaign, the brand’s largest to date.
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