Around the Net

Warburtons Launches GBP25m Campaign With The Muppets

Warburtons is hoping that its latest celebrity tie-up with the Muppets will “surprise consumers” and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year. The baking firm premiered the ad for its new ‘giant crumpets’ last Saturday during the X Factor, and it sees Kermit the Frog barging his way into chairman Jonathan Warburton’s office with an idea to celebrate the launch of the product. The 120-second ad is part of a £25m integrated campaign, the brand’s largest to date.

Read the whole story at Marketing Week »

Next story loading loading..