Facebook’s head of ad tech Dave Jakubowski calls time on mobile banners in an interview with Marketing Week. "Ad
blockers are a wake up call for marketers. The experience we go after is native and we treat personalisation as imperative, The issue with ad blockers is it often throws the baby
out with the bath water and that can be a shame. But it is clear that these experiences must improve. I love the Associated Press but when you launch the app it still has a banner ad at the
bottom; it is awful."
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