• January 11, 2005

myDNA, publisher of health-related Web sites, Tuesday said it signed with ad serving giant 24/7 Real Media to use its ad serving and analytics tools. In addition, 24/7 Search will oversee myDNA's search engine marketing campaigns. myDNA's properties include Health portal myDNA.com, search engine myDNAsearch.com, news channel myDNAnews.com, myDNA Internet Yellow Pages, and several affiliated sites.

"myDNA joins the 24/7 Real Media family as one of the first new clients to adopt our end-to-end seamless solution for its Web site advertising needs," stated 24/7 Chairman and Chief Executive Officer David J. Moore. "myDNA benefits from our proven ad serving and analytics expertise and our full-service 24/7 Search solutions provide an effective and integrated SEM campaign."

"We selected 24/7 Real Media as our partner because of 24/7's ability to serve all our operational needs using a single company interface," Michael Craddock, myDNA's chief operating officer, stated. "We are pleased with 24/7's exceptional technical and functional support to date."

--Ross Fadner