Elder will be responsible for the day-to-day management of advertising sales nationwide at the celebrity magazine, including New York and all regional branch offices. He will help shape the strategic direction across the People brand on all print and digital platforms.
“Rob has extensive digital media sales and product experience, as well as entertainment and experiential knowledge, which will help drive People’s success across our growing multiplatform portfolio,” Karen Kovacs, Group Publisher, People and Entertainment Weekly, stated.
Elder most recently served as VP, national sales at Live Nation Entertainment, a live entertainment company and ticketing platform, where he led Digital Alliances and managed 12 national sellers.
He previously built and managed the national sales organization for GumGum, an in-image advertising platform.
He also built and managed the digital sales team for Independent Television Networks, an un-wired television network consisting of more than 5,000 local newspaper, television and radio websites.
Earlier in his career, Elder held sales positions at Maxim Online, Sony Digital Entertainment and Internet Broadcasting (IB).