In its latest growth move, Lidl has been announced as the lead grassroots partner of The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football
Association (Scottish FA) in a deal that lasts until 2018.
The German discounter will in turn provide professional coaching and has committed itself to offering 1.5 million opportunities
for children to get involved with football annually. The brand will also become the associations' official supplier of water, fish, fruit and vegetables.
Read the whole story at Marketing Week »