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TV Still Dominates Millennials' Media Consumption

  • Warc, Thursday, November 19, 2015 6:24 AM
The TV set continues to dominate millennials' media consumption, as they not only watch live television for between two and three hours a day but also devote most of their video viewing time to this device. In the UK, 16-34 year olds watch 2 hours, 23 minutes of linear TV every day. And while video services like Netflix and YouTube have become popular, they have yet to displace television in the affections of the younger generation. TV accounts for 65% of video consumption by 16-24 year olds in the UK.

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