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Ford Targets Millennials with Connected Car

Ford Motor Company is ramping up its connected car initiatives with a complementary mobile application for the 2017 Escape SUV, the first model to receive the brand's Sync Connect treatment. Ford is hopping on the bandwagon of automotive manufacturers relying heavily on mobile to draw in millennial car owners and offer convenient vehicle information at the tap of a finger. The app for the forthcoming Escape model – the first to provide additional car interaction even from remote locations – will enable users to remotely start their vehicles, check tire pressure and schedule future starts.

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