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Sainsbury's Extends Campaign To Get Kids Reading

  • The Drum, Thursday, November 19, 2015 6:26 AM

Sainsbury’s has extended its Christmas advert with a user generated digital marketing campaign which aims improve children’s literacy through its partnership with Mog the cat author Judith Kerr and Save the Children. The campaign has kicked off with a piece of content called ‘Storytellers’, showing adults bringing stories to life with impressions and sounds which capture the imagination of young children. AnalogFolk produced the ad which praises those who ignite children’s interest in reading.

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