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Has Loss Handed Ronda Rousey Big Sponsorship Defeat?

  • The Drum, Thursday, November 19, 2015 8 AM

Ronda Rousey, the best-known female athlete on Earth has a roster of sponsors across several categories. She has even appeared in major studio films. Is it possible it will all collapse like a house of cards now that she lost, by brutal knockout, to massive underdog Holly Holm? Joel Seymour-Hyde, VP of strategy at sports marketing firm Octagon, thinks her name will endure. “Everyone loves a recovery story and fans will be intrigued to see how she comes back from this - it's a whole new angle to the story.”

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