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Snapchat Looks To Political Ad Revenue

  • Politico, Thursday, November 19, 2015 11:23 AM
According to Politico, two-thirds of young people who use Snapchat are likely to vote. The potential of Snapchat to influence or add to the political discussion has been noted by former Obama official Jim Messina: “I now think the most important technology for millennial voters is Snapchat.” Snapchat political advertising is still very small compared to other social giants like Facebook, but as candidates get on the app, we could see dollars shifting to the social platform.

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