Niche Media Changes Company Name, Shuffles Editorial Staff

Niche Media is changing the name of the company to Greengale Publishing and shaking up the editorial staff at a few of its magazines, including Hamptons, Gotham and Capitol File.

“Some positions were eliminated throughout the company,” said Katherine Nicholls, CEO of Niche. “However, we will seek to reallocate resources toward areas that are more aligned with our growth opportunities.”

According to insiders, Gotham editor in chief Catherine Sabino and Capitol File editor in chief Elizabeth Thorp were laid off, per New York Post reports. Samantha Yanks, the editor in chief of Hamptons, will oversee Gotham, replacing Sabino. Amy Moeller, executive editor of Capitol File, moves up to editor, but not editor in chief -- no word on who will fill this role yet.

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For more than two years, Thorp held the position at Capitol File, a magazine that covers D.C. celebrities, society parties, upscale shopping and high-end real estate, The Washington Post reports.

In an email to friends, Thorp said her job had been “eliminated in a national corporate reorganization.” The ouster came as a surprise to the small staff, though signs of cutbacks at the magazine had emerged recently, including unfilled positions and pay freezes.

Several lower level positions at Niche Media are being eliminated on the edit and ad sides, as well.

Mandi Norwood, Niche’s editorial director, adds creative content officer to her titles.

The shuffling comes after talks were reportedly held this summer about merging Capitol File with rival Modern Luxury, the publisher of DC Modern Luxury, whose content is similar and whose advertising base includes many of the same national luxury brands.

Niche Media is promising to launch “newly updated magazines in the spring of 2016,” according to Nicholls, who did not reveal what the new redesigns mean for the magazines.

Niche Media Holdings is publisher of 11 titles and was purchased in 2014 by Greengale Publishing, a Nevada-based, family-owned company formed by Jane Greenspun Gale and her husband Jeff Gale. The pair were managing partners at Niche Media Holdings when it was part of Greenspun Corp.
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