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EBay Launches Better Personalisation For Marketers

Ebay is introducing a new set of targeting tools that provide advertisers with more in depth personalisation as the brand hopes to become an industry leader in predictive targeting. The online marketplace brand is introducing two new Christmas-themed shopper segments for marketers, which eBay says will take its targeting “to an entire new level”. The two audience segments, which will launch today, are ‘Sales Shoppers’ and ‘Premium Shoppers.’

Read the whole story at Marketing Week »

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