Ebay is introducing a new set of targeting tools that provide advertisers with more in depth personalisation as the brand hopes to become an industry leader in predictive targeting. The
online marketplace brand is introducing two new Christmas-themed shopper segments for marketers, which eBay says will take its targeting “to an entire new level”. The two audience
segments, which will launch today, are ‘Sales Shoppers’ and ‘Premium Shoppers.’
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