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BA Hires Creston Unlimited To Make CRM Data Work Harder

  • The Drum, Friday, November 20, 2015 7:12 AM

British Airways (BA) is looking to work its customer data harder with the hire of Creston Unlimited and its partner Aquila Insight to handle its customer relationship management (CRM) work. The move comes in the wake of a number of appointments to the marketing board this year as the airline seeks to put customer experience at the front and centre of its strategy.

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