Conde Nast Creates Custom Pub For Simon Property Group

It’s been a busy week at Condé Nast, culminating in the unveiling of a new print magazine, Simon Magazine, produced by the high-end publisher in collaboration with Simon Property Group, one of the country’s largest mall owners.

The custom publication will cover a range of topics including fashion, beauty, culture, dining and travel, along with gift ideas, technology reviews, and the like.

According to WWD, the first issue of the luxury lifestyle publication is 98 pages long, with features on Biarritz, Gucci’s creative director Alessandro Michele and Cindy Crawford. It also highlights over 130 brands throughout its pages.

It will be mailed to 300,000 Condé Nast subscribers, as well as distributed for free in some of Simon’s high-end commercial properties. In future the custom publication will appear once or twice a year.

Simon global creative director Chidi Achara says the new magazine "is one of many initiatives we're undertaking to elevate the shopping experience for our customers. It supports the world-class brands at our centers by providing a stylish journey through the best in fashion, beauty, culture and travel for the winter and resort seasons.”

Simon is part of larger trend of high-end commercial property owners bowing custom lifestyle publications to build customer engagement and loyalty. Back in 2013, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, both owned by the Hilton Corporation, launched luxury magazines, titled The Waldorf Astoria Magazine and The Conrad Magazine, respectively.

Not all of these ventures turn out well.

Last month, the New York Post reported that the Mandarin Oriental Hotel in New York City left editors and freelancers hanging when it failed to produce a planned luxury lifestyle magazine.

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