Around the Net
AOL Survey: Most Brands Are Bringing Programmatic Video Buying In-House
- Digiday, Monday, November 23, 2015 8:47 AM
Digiday reported that the vast majority of brands plan to bring their programmatic video trading in-house, if they haven’t already, an AOL report on the state of the European video marketplace revealed. Just under a half of brands surveyed said they had moved some of their programmatic video buying capabilities in-house, with another 47 percent of brands saying they plan to do so in the next 12 months.
