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Publishers: Here's Your Counter-Move To Apple's Ad Blocking

VentureBeat has a take on Apple's ad-blocking strategy. With Apple promoting ad blocking with its iOS9 release, and with the whole online advertising ecosystem running counter to Apple’s best interests from a revenue perspective, it seems Apple is determined to funnel as much content as possible through native apps such as iTunes versus the mobile Web. The company’s primary claim is that native channels make for a better user experience, but that’s not all they do; they also mean more money for Apple through revenue sharing. If publishers move valuable content into native apps, then they have to share subscription fees and in-app purchases with Apple.

Read the whole story at Venture Beat »

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