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McDonald's Launches Biggest Festive Campaign To Date

McDonald’s is launching its biggest festive campaign to date, as it appeals for the public to record video sing-alongs to Wizzard’s “I wish it could be Christmas every day’ for possible inclusion in a 90 second TV ad that will air on Christmas Day. The ‘Journey to Christmas’ campaign is centered around the role that McDonald’s plays during people’s Christmas trips to see family and friends.

Read the whole story at Marketing Week »

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