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Lord's Prayer Ad Will Not Run In Cinema Chains For Fear Of Offence

  • Campaign, Monday, November 23, 2015 6:14 AM
The Church of England planned to run the spot before showings of "Star Wars: The Force Awakens." But it will not run on Odeon, Cineworld or Vue screens following the decision by DMC, which manages the advertising for those chains. The ad is called "just pray" and opens on Justin Welby, the archbishop of Canterbury, walking through church grounds and beginning the Lord's Prayer in a voiceover. People from all walks of life in the UK then take up the prayer and each recites a verse.

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