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The Big Issue To Launch Coffee Brand

The Big Issue is rolling out its first "co-branded" coffee label as it looks to find new ways to tackle homelessness across the UK, with the brand's chief executive Adrian Willard suggesting that it could expand into food if the trial goes well. The charity has partnered with advertising agency FCB Inferno and coffee brand Old Spike Roastery to launch Change Please, which aims to tackle the cycle of homelessness.

Read the whole story at Marketing Week »

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