Around the Net

Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date

Emirates has agreed to the "biggest sponsorship deal" in the history of the Association of Tennis Professionals (ATP), with the travel brand set to become the official airline and premiere partner of the ATP World Tour. The tour, which spans 60 tournaments across 32 countries, has a global broadcast audience in excess of 800 million people. And the ATP said Emirates, which has signed "the biggest sponsorship deal" in its history, will "benefit from global marketing rights delivering a powerful and consistent presence."

Read the whole story at Marketing Week »

Next story loading loading..