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Consumers Scan Emails in 3 Seconds or Less: Movable Ink

Consumers spend about three seconds scanning an email and deciding whether or not to read it, according to Movable Ink. The company's Consumer Device Preference report includes analysis for more than 1.3 billion emails sent during Q3 2015. The research also revealed that consumers spend the most time reading emails on PC, 24.6 percent of which lasted for more than 15 seconds. 

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