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Warm Weather Equals Cold Sales Volume At Retailers

Unseasonably warm weather has been bad for retail, as consumers have not been buying cold-weather gear. With Black Friday coming up, the stakes are high for stores that ordered cold-weather gear based on last year's temperatures. Macy's posted a 3% drop in third-quarter revenue to $6.1 billion and lowered its forecast for the year. The company plans markdowns this quarter on winter gear. 

Read the whole story at Advertising Age »

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