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House Of Fraser To Use Shoppable Window Tech To Ease Black Friday Queues

Utilising augmented reality technology, the windows allow users of the House of Fraser app to scan a vinyl shape within the glass in exchange for a full list of the respective store’s Black Friday deals. Customers can then avoid the Black Friday queues and only need to collect in-store. Each shoppable window user will also be added into a competition to win a GBP250 gift card as an added incentive to use the service.

Read the whole story at Marketing Week »

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