Around the Net
House Of Fraser To Use Shoppable Window Tech To Ease Black Friday Queues
- Marketing Week, Wednesday, November 25, 2015 6:33 AM
Utilising augmented reality technology, the windows allow users of the House of Fraser app to scan a vinyl shape within the glass in exchange for a full list of the respective store’s Black Friday deals. Customers can then avoid the Black Friday queues and only need to collect in-store. Each shoppable window user will also be added into a competition to win a GBP250 gift card as an added incentive to use the service.
